Archive for March 17, 2011

You must have seen the video announcing the launch of Y-Films by Yash Raj Films. If you are still clueless about it, in simple words, Yash Raj is going U-25, and wants to pocket all the ‘new money’. Or in simpler words, for fans of Twilight, or say, Justin Bieber – it’s about the demography now. Why ? Because 70% of India is below the age of 35 and it’s too big an audience to ignore.

So, the first thing they did was to hire the head honcho of MTv – Ashish Patil. Roadies, here they come!

According to official release, Y-Films promises to deliver kick ass films of the youth, by the youth, for the youth. And be a platform for new talent – both on screen and behind the scenes – who will challenge, break and set new rules of story telling. Get ready to spread the Y-rus! The films will be laser-focused on the universe of the young covering all genres – thrillers, comedies, chick-flicks, capers – with some really fresh music.

And Y-Films is ready with its first production – Luv Ka The End, an ‘anti-rom-com’, which will release on 6th May, 2011. It stars Shraddha Kapoor and a bunch of new faces.

Click here to know more about Y-Films.