This marks a grand WTF in film promotion! Dear whoever you are, social media doesnt mean squeeze media!
The makers of the film were doing a countdown on Twitter to reveal the first look of Aisha, as if its gonna be Casablanca and not Aisha. Yes, trust us….from one week to 3 days to 2 days to 24 hours to 12 hrs to 2 hours and blah blah blah! And if you dont trust us, click here to check the stupidest timeline ever created in the history of bollylalaland! And what do they reveal after all this hype, a random still of Sonam Kapoor.
Whats more, they have even created a term called “Aishaholics”, even before the film’s first look, poster or promo! Make us alcoholic anyday…hic! And if you are done with your Dumb Quotient of The Day (DQTD – yes, thats gonna be a new category now), here is something more. The official synopsis of the film is out too. Read on.
Aisha is a girl with a simple diktat – everyone’s business is her business. Arjun is a boy with even a simpler set of beliefs – Aisha should mind her own business. Caught in the Delhi upper class world with its own set of social rules, Aisha navigates her world with a great sense of style and even greater optimism. Caught in her web are her best friend Pinky, the small town girl Shefali, the west Delhi boy Randhir and the hunk Dhruv. Aisha will make sure everyone dances to her tune. And all Arjun wants to do is disentangle that web and get Aisha out of an impending sticky mess. Who will succeed and who will succumb? Welcome to Aisha’s fabulous world where playing cupid is as easy as 123…if only that Arjun would stay out of her way!
The film is directed by Rajshree Ojha, written by Devika Bhagat and stars Sonam Kapoor, Abhay Deol, Ira Dubey, Amrita Puri, Cyrus Sahukar (Hmmmm…..shhhh!!???), Lisa Haydon and Arunoday Singh. Its produced by daddy dearest Anil Kapoor & PVR.