Are the Sony Music guys waiting for the album to hatch golden eggs ? They dont. And even if they ever do, they can do only when its out in the market.
Dibakar Banerjee’s new film Love Sex Aur Dhokha (LSD) is releasing on 19th March. Not even 10 days left and the music is still not out. Wake up Sony! Smell the coffee. Generally the music of a hindi film is released a month before its schedule release date and every week a new song is aired on tv channels to build up the hype.
In recent past, T-Series did a superb job with two film albums which had no big stars and not big budgets. Dev D and Ishqiya. And it helped both the film’s box office performance too. Dev D was sex + shock + songs, it jazzed up the curiousity factor immensely! Rest all depends on how good or bad the film is. Similarly, Ishqiya’s dil to bachcha hai ji & Kaminey’s Dhen Tedan hyped the film and gave it a strong recall value.
The problem is big labels need big stars. And better if the big stars lipsync the songs. Otherwise they dont have any clue how to market the album and the songs. And they are least bothered. So, the super giant Sony is sitting-thinking-shitting-pondering-ruminating-supershitting.
The music of LSD is by Sneha Khanwalkar who delivered a killer soundtrack with her last album Oye Lucky Lucky Oye. Rustic sound, lesser known singers, all packaged with a power punch. And interestingly, Dibakar has turned solo lyricist with LSD. He co-wrote few songs for Oye Luck Lucky Oye also. But this time, its all solo. Not one or two but he has written three songs including the now popular title track Love sex aur dhokha darling love sex aur dhokha. The second one is – I cant hold it any longer, an English-Rajasthani fusion!
The third song is Tu Nangi Acchi Lagti hai and there is another version of the same song- Tu Gandi Acchi Lagti Hai. Both versions have been written by Dibakar. No, there was no Censor locha as reported in the newspapers. One version is used in the film that goes with one of the characters (nangi) and the other version (gandi) is in the album.
Not sure when will Sony realise that there are people out there who are waiting for LSD music! If only management graduates knew everything about films and music, we would have an Auteur Club passing out of IIM’s every year!
Here is the title track sung by Kailash Kher.
F.i.g.h.t C.l.u.b 