Archive for February 21, 2010

When there is a new Pepsi/Coke campaign on air, you know that summer is near. Coke launched its new campaign with a new brand ambassador – Imran Khan. This is the first brand endorsement deal of Imran Khan. And he follows the footsteps of Mamujaan Aamir Khan who has been endorsing Coke since last few year.

Imran stars with Kalki Koechlin in the new Tv commercial. The new campaign “Open Happiness” has been conceptualised by the creative team of McCann Erickson that includes Prasoon Joshi, Ashish Chakravarty, Tirtha Ghosh and Nakul Sharma. And the film has been directed by Dibakar Banerjee. If you havent seen it yet, click the play button.