Posts Tagged ‘Alternate Reality Gaming’

After Varanasi, Aamir Khan landed up in Chanderi. This time in activist avtaar, to speak for the weavers and their problems. Whats more, Kareena Kapoor also joins him. Aamir Activist Khan tries out weaving and adds a thread to the saree, to be auctioned later on. This is part of the Alternate Reality Game to promote 3 Idiots.

For Varanasi post and videos, click here. And here is the clue for the next destination…

Why ? For the promotion of his new film 3 Idiots. But still why ?

Because in the film also, Aamir Khan’s character suddenly vanishes one day and his two freinds, played by R Madhavan and Sharman Joshi, goes out to look for him! Welcome to the world of concept based film promotions! They are calling it Alternate Reality Gaming (ARG). Aha! Though the idea is not original, as it has been tried out successfully many times in the west but its first time in India! So play on.

Aamir will be travelling across the country and hints will be given out to locate him. And every time you spot him, you get one point. The person/group who gets all seven points will be declared winner. And the winner gets to spend the new year with Aamir Khan. Naah, we dont have any dreams of spending the new year with him but the game sounds exciting for sure!

The first clue will be given out today by Sachin Tendulkar. Our sources say he is in Delhi today!

Here’s the video about the game, everything in Aamir’s words…..

Check out the song promo of behti hawa sa tha to join the dots about this promotion…

Our bet – He is going to be in Leh/Ladakh or wherever he goes in the film! They cant go beyond the concept of the film. Lets see.

For more details, log on to www.idiotsacademy.zapak.com or click here.