It started with a teaser campaign. Hoardings were put up all over the city announcing the release of a new short film titled Moochwali. Picture of a young girl with moustache was enough for the curiosity quotient. The real deal is out now. Its Fevicol’s new tv commercial. And a new idea – Moochwali. Check it out.
And here is the credit list…
Agency: O & M
National creative directors: Abhijit Avasthi, Rajiv Rao
Creative Team: Piyush Pandey, Abhijit Avasthi, Rajiv Rao, Amitabh Agnihotri, Sameer Sojwal, Suyash Khabya, Ganesh Nayak
Servicing Team: Vivek Varma,Pratik Mehta, Ramanathan Sridhar
Director: Prasoon Pandey
Production House: Corcoise Films
Music Director: Dhruv Ghanekar
F.i.g.h.t C.l.u.b 
Haven’t seen it much.. but this one seems to be a bit forced.. am a big fan of Favicol ads since late 80s, but somehow disappointed with this one..
Also script pov, the child birth in the end is totally out of context, specially after the death of the protagonist.. was the child her’s (at the age of Grandma) or she reincarnated with moochh at some other place…what could you make out?
totally pathetic in my view…a bit ott…
too ambitious
UPed the scale,
50 years ka pressure and
they did a zaheer khan in the ’03 World Cup. Started with 4 wides.