Archive for November 8, 2009

Remember the good old Surbhi days! The ever smiling faces of Renuka Shahane and Siddharth Kak. The one show which made postcards so popular that Postal Department had to introduce high priced competetition postcard for the same. Recently a freind mailed us a link to one of the Surbhi videos and we were smiling all over again!

In Video Of The Day (VOTD), its a feature on Abdul Rahman – the Saptah Ka Kalakaar! There is also a sound bite of H Sridhar, his super talented sound recordist whose recent death was a big loss for Rahman. The video is by team director Suhail Tatari. Our guess is he is the same guy who turned director with Summer of 2007 starring Sikander Kher and Gul Panag. Lets us know if we are wrong. And check out the video. The music of Roja still sounds so fresh…ahh magic!

 

Aamir KhanIs it intentional because it makes headlines and grabs eyeballs ? Or its all because of the concept! Since last few years Aamir Khan’s tv comercials have been discussed and dissected more for his looks than anything else. Product, brand, acting, shooting – everything takes a backseat. Here is the latest Tata Sky tvc in which Aamir plays a ventriloquist and has a puppet in his hand.

Aamir’s look and character is based on Ramadas Padhye, India’s well know ventriloquist. If you are interested to know more about the tvc, here’s a video on the making of the commercial.

And sometimes it seems like Aamir is obsessed about his looks. In a Tata Innova tv commercial, he appeared in six different looks, enacting six popular characters from his six different films. Rang De Basanti, Ghulam, Dil Chahta Hai, Rangeela, Lagaan and Sarforash. If you havent seen it yet, click the play button.

PrinceWhat else do you expect if its a Vivek Oberoi film. Its got to be the ROFLOL title of the year! WTF is ITS  SHOWTIME! And Prince!! Kahan ka bhai ? Kidhar hai mere laal ? And if thats not enough, check out what the producer of the film Tips have been upto!

Here’s a video uploaded by the makers of the film that gives us audience reaction to the trailer/promo/first look of the film, and if they are going to watch the film or not, based on what they saw!

We are ROFLOL watching this video. Why ? Read on.

1. Who edited the video ? Why do we need to hear the invisible man’s voice some 50 times asking the same question – what do you think of the trailer ? Just once and it would have been perfectly fine. Then put all the answers together.Its simple.

2. Do check out the way the invisible man asks the second question, in authoritative voice – So, you are going to watch the film, for sure ?

He doesnt look for options. He doesnt ask the question – Are you going to watch the film ? He already knows the answer. He is just re-confirming it. And he adds “for sure” too.

3. And where is the promo ? What trailer have they seen that has impressed them so much! Except one, there is no more bad, or even not-so-good reaction.

4. Why is the voice so concerned about asking who the producer of the film is ? Brand recall ? We seriously doubt. Or is it because Tauranijis would sign the cheques and they would love to hear their names. And from what we know about them, they surely love their name and face on every possible place!

5. If its about making the right buzz by getting audience’s reaction, then check out how the Paranormal Activity guys used the test screening for their promo. The film made on 15,000$ has made close to 100 million$! As the rulebook says, show it, dont say it!

Yes, we are waking up to Hollywood’s mantra of test screenings and all that jazz. But its still what we want to hear. The last film which got fantabulous response at test screenings was Imran Khan’s Luck. And we all know the result. Well, we said and wrote much more just by reading the script. And even put out an open bet, its all here. So, Dear Mr Filmmaker, do mail us the script if you really want some honest feedback ? We are not in any entourage party!

Also, the problem is we dont get the right feedback from the viewers always as there is a sense of gratitude for making you the chosen one to have a sneak peek. There is always sugar coating as nobody wants to say it as it is. Much like what happens at a premiere of any film. Nobody hates the film, everyone congratulates the director and every member of the film is made to feel that its the best that they have done. Once out of the theatre, the smses starts.