Posts Tagged ‘test screening’

PrinceWhat else do you expect if its a Vivek Oberoi film. Its got to be the ROFLOL title of the year! WTF is ITS  SHOWTIME! And Prince!! Kahan ka bhai ? Kidhar hai mere laal ? And if thats not enough, check out what the producer of the film Tips have been upto!

Here’s a video uploaded by the makers of the film that gives us audience reaction to the trailer/promo/first look of the film, and if they are going to watch the film or not, based on what they saw!

We are ROFLOL watching this video. Why ? Read on.

1. Who edited the video ? Why do we need to hear the invisible man’s voice some 50 times asking the same question – what do you think of the trailer ? Just once and it would have been perfectly fine. Then put all the answers together.Its simple.

2. Do check out the way the invisible man asks the second question, in authoritative voice – So, you are going to watch the film, for sure ?

He doesnt look for options. He doesnt ask the question – Are you going to watch the film ? He already knows the answer. He is just re-confirming it. And he adds “for sure” too.

3. And where is the promo ? What trailer have they seen that has impressed them so much! Except one, there is no more bad, or even not-so-good reaction.

4. Why is the voice so concerned about asking who the producer of the film is ? Brand recall ? We seriously doubt. Or is it because Tauranijis would sign the cheques and they would love to hear their names. And from what we know about them, they surely love their name and face on every possible place!

5. If its about making the right buzz by getting audience’s reaction, then check out how the Paranormal Activity guys used the test screening for their promo. The film made on 15,000$ has made close to 100 million$! As the rulebook says, show it, dont say it!

Yes, we are waking up to Hollywood’s mantra of test screenings and all that jazz. But its still what we want to hear. The last film which got fantabulous response at test screenings was Imran Khan’s Luck. And we all know the result. Well, we said and wrote much more just by reading the script. And even put out an open bet, its all here. So, Dear Mr Filmmaker, do mail us the script if you really want some honest feedback ? We are not in any entourage party!

Also, the problem is we dont get the right feedback from the viewers always as there is a sense of gratitude for making you the chosen one to have a sneak peek. There is always sugar coating as nobody wants to say it as it is. Much like what happens at a premiere of any film. Nobody hates the film, everyone congratulates the director and every member of the film is made to feel that its the best that they have done. Once out of the theatre, the smses starts.

LuckOne was “tremendous” and the other “stupendous”.

Test screenings are not common in bollywood. We are all about hiding, too scared, if its bad, then ? Things are slowly changing, better safe than sorry.

But can someone tell the makers of both the films, Luck & Jaane Kahan Se Aayi Hain, that test screenings are done to gauge audiences reaction and not for press release or create buzz or any kind of publicity. Its to make the film better and not the film’s publicity better. Also, we wonder what can one/two screenings reveal when the target audience is huge and so diverse.

Luck is produced by Ashtavinayak Films, directed by Soham Shah and stars Imran Khan, Shruti Hassan, Mithun Chakraborty and Danny Dangzongpa. According to this report, the test screening report was “tremendous”. Click here to read our post on the script of Luck. May be we are not the correct target audience for Luck!

Jaane Kahan Se Aayi Hai is proudced by Nikhil Advani/Mukesh Talreja/Warner Brothers and its the directorial debut of writer Milap Jhaveri (Hey Baby, Naksha, Pyare Mohan, Home Delivery, Lucky, Musafir, Masti, Kaante) and stars Ritesh Deshmukh,  Jacqueline Fernandes & Ruslaan Mumtaz. According to Milap, the reponse was “fantastic” and “stupendous”.

With “tremendous” and “stupendous” reports, hope we will get to see two good films soon. You can read the Indiafm and Mumbai Mirror news reports here & here. Btw, if Nikhil Advani is really giving out his script of Patiala House to readers to get feedback as mentioned in this report, someone please do mail it to us moifightclub@gmail.com . We will make sure that he gets the most honest feedback!