Posts Tagged ‘Podcast’

Podcast : Dissecting box office with Shailesh Kapoor, CEO, Ormax Media

Posted: February 10, 2012 by moifightclub in bollywood, podcasts
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Box office is a difficult and quite a different kind of beast. And strangely, we have started hearing a lot about it in the last 2-3 years. Boasting numbers wasn’t the trend earlier. Now everyone is keen to flash their numbers – opening day, weekend, week, highest, highest per screen or any other category that you can think of. Full page ads with box office numbers in biggest fonts possible isn’t unusual. But what’s the trick? When so many new records are set with almost every big release, have we cracked the box office formula? Is it just Bhai-porn? What’s the big deal about the first promo? Do critics really matter when it comes to box office numbers?

And to find the answers to those queries, we met Shailesh Kapoor. We have been following him on twitter for quite sometime. In a country where everyone is an expert on cinema (and cricket), he talks what the research says. Not just random blabbering like those so called trade analysts. So click on the play button and do check it out. There is bit of echo in the sound. But hopefully you guys will manage. And there are some pointers below the audio clip if you want to skip to specific topic.

(And the voice that keeps on distracting the conversation belongs to Navjot Gulati)

00:50 – IIT. IIM. Bollywood

1:50 – Is there a method to the madness?

4:15 – Mere paas Naaz hai, Chandan hai, Gaiety hai, Galaxy hai. Tumhare paas kya hai?

5:50 – Ormax’s work – What/when/where/why research?

07:05 – concept testing / 09:50 – Title testing

10:50 – Short Term Shaadi VS Ek Main Aur Ek Tu

12:30 – Music testing – instant hit or can it grow?

14:40 – Promo testing.

15:47 – mera driver. tumhara cook. who else?

20:10 – Campaign = Cinematix = Opening weekend

23:03 – 19.5 cr for Ek Main Aur Ek Tu

23:40 – Tees Maar Khan

25:45 – There is nothing called “First promo/look” for the audience. Whatever they see first, that’s the one.

27:30 – Stars + Music + Genre = Weekend business. Bhai-porn.

28:20 – Weekend audience. Family = Out. College kids = In.

29:20 – Then WHY NO Y FILMS DELIVER BIG HITS?

30:20 – Faltu. And chaar baj gaye.

33:14 – Where do the small films fit in then?

35:30 – My conviction VS your research – living in denial?

39:25 – Too much importance to critics? If you have to,  buy the friends, peer groups, social media guys. They are more credible now.

41:40 – Our Critics. Their Films.

47:53 – 3 Idiots. Not in Weekend Top 5. Not in Week Top 5. But still tops the Lifetime collection and by a HUGE margin. And it’s NOT a comedy.

50:50 – Get the “irregulars”! 60% of regular film goers still don’t know what Talaash is.

51:40 – Youtube views? BollywoodHungama views? Take it lightly, guys!

53:15 – What’s the meaning of Dabangg?

54:19 – AB : Hit on small screen, flop on big screen?

And as always, all kinds of feedback are more than welcome.

(To follow Ormax Media on twitter, click here)

Podcast : In conversation with ‘Shala’ director Sujay Dahake

Posted: January 24, 2012 by moifightclub in cinema, Indie, Interview, Podcast, Regional
Tags: , , , , , ,
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We have been thinking about starting a Podcast for a long time. And the excuses were many and like all other excuses, quite silly too. Finally, a bunch of us got together, got drunk and recorded a podcast khichdi-cast where about 10 people were raving, ranting and shouting at the same time. We discussed Sudhish Kamath’s film Good Night Good Morning, the angry post that he wrote, indie filmmaking and other such stuff. But blame it again on logistics that we still don’t have the access to the audio files. Hopefully we will sort out in a day or two.

I recently saw the marathi film Shala. It’s the directorial debut of 25 year old Sujay Dahake. Wrote a post on it and thought why not start a formal podcast with him. If you still haven’t seen the film, do watch it.

The idea of the podcast is to put focus on those films and people who don’t get much space in the mainstream media and to discover their stories.

Do tune in and let us know your honest feedback. Good, bad, fugly – everything is welcome. The audio quality is not that great and hopefully we will find a better solution soon.

You can listen here or click here to go the soundcloud page to have a better view.

You can directly jump to specific time codes if you want to skip other questions.

0:55 – Background. Cinema education.

02:50 – when the author Milind Bokil refused to give the film rights to him because of his age.

05:00 – And how he convinced the author.

06:26 – When 39 producers said NO. And world is not always fair to 5’4″ man.

08:10 – No hero, no heroines. How is the scenario in Marathi film industry?

10:00 – Difference between the book and the film.

11:50 – Is emergency just a tokenism?

13:44 – Casting actors. Workshops. And how to direct kids? 1600 kids auditioned for 40 actors.

16:00 – How do you shoot “i have butterflies in my stomach”?

18:00 – “Destination Versus journey” cinema.

19:40 – Foreign DOP. My teacher.

21:00 – The look, the colour and the logistics. Who is telling the story – my camera or your actors?

23:10 – Shooting in Archaeological Survey Of India protected area. Back to 70s.

24:40 – Making a film VS releasing it. We only knew about making a film.

27:30 – Subplots.

30:00 – No subtitles? Lack of judgement. Limited release.

31:00 – My average audience is in his 40s right now.

32:45 – Nothing new. But well told. Bothered?

35:20 – My age. My age. My age. It’s sounding corny now.

37:30 – This film is a completely social media product.

38:40 – And the producers are knocking at the door now.