Posts Tagged ‘box office’

We hardly cover box office related news on the blog. But this is really becoming ridiculous, and in epic proportions. If you don’t track the box office numbers closely, let us explain what we mean.

Nikhil Advani’s D-Day released last friday. After its one week run, here are some of the box office number floating around. First one is by Taran Adarsh, who is a well respected trade analyst if you go by the tweets of B-townies. Also, well endorsed by most Bollywood people. Here’s what he tweeted about D-Day’s 1st week collection

TaranSo the figure given by Taran is 26 crore net.

Now, check out the figure given by others who also track box office. Amul Mohan edits another well known and respected trade magazine called Super Cinema. Here’s what Amul tweeted

AmulBy Amul’s report, the total box office collection of first seven days is 16.5 crores net. As you can see in the tweet, he has given the daily break up too.

So that means a difference of about 10crores (9.5 crores to be exact). A difference of 10crores! Is this a joke? Such a big industry and there’s no accountability of box office figures. Let’s check out the figures given by other sources too.

BoxOfficeIndia has given the same figure of 16.5 crores net.

BOIGirish Johar, who is with Balaji’s distribution wing and tracks box office on daily basis, has also tweeted the figure of 16.5 crores net. Komal Nahata, Editor of trade magazine Film Information, has pitched it far less at Rs 15.75 crores.

UPDATE – Box Office India magazine, which is another reliable source for numbers, they have also finally released the 1st week total of D-Day and it’s Rs 14.6 crores. Ooh la la.

This difference in the figure actually started from its opening weekend. Going by Taran’s tweet, D-Day opened with a collection of Rs 13.69 crs net. For the same three days, Amul tweeted the figure of Rs 9.65 crores net. And strangely, the figure given by DAR Motion Picture (Producer of D-Day) is something else – Rs 12 crores as quoted in this report. If you compare Taran and Amul’s numbers, the opening day collection is still close (Rs 2.94/2.50), but looks like Taran’s figures suddenly got wings from saturday.

Everyone in the industry knows that many trade analysts inflate/deflate box office figures based on various other factors – the kind of reviews they have given to show that they were correct in assessing the film’s potential, relationship with the star/maker, and other ulterior motives. A difference of 1 to 5 crore is almost the accepted norm every week. With no central body that does the job of tracking box office numbers, it’s left to the whims and fancies of trade analysts who play around with them the way they want. Strangely, when they endorse a film and it doesn’t manage to get good numbers, they sometimes don’t even reflect the numbers in their box office report. More generic terms like “not up to to the mark”, “above average” (when you don’t even know what average is), “good not great”, are used to cover up the numbers. Well, all this is for a bigger post some other day.

But CAN SOMEONE FIRST PLEASE EXPLAIN THE DIFFERENCE OF THIS 10 FUCKING CRORES ?

– Posted by @cilemasnob

Ram Gopal Varma’s Department released last friday and as expected, had a disastrous opening at the box office. Well, that’s not new. He wrote an open letter to clarify his stand. That’s also not new. And then started blaming Sanjay Dutt and Dharm Oberoi for the debacle. Now, that’s a smart pitch for the potential producers.

I strongly believe that what Amitabh Bachchan is for directors, Ramu is for producers. Everyone aspires to direct AB in at least one film and every producer wants to make at least one film with Ramu. Just for good old nostalgia. But most don’t realise or are blind to the fact that both don’t have any box office pull now. What else can be the explanation for still giving shitloads of money to RGV? What kind of blind faith is this? Even if you forget box office, in terms of intangible gain also, it gets you nothing. Not even a single decent review. Or may be, he knows some kind of black magic to woo the producers. That’s the only talent he still has.

It’s hard to digest that someone will give him 27 fucking crore (via HT Cafe) for getting AB, Sanjay Dutt and Rana Daggubatti. And opening weekend collection is just 7.25crore – the lowest opener of 2012. And please don’t even to call it an indulgence – crotch cam is just being stupid and banal. That doesn’t qualify as cinematic indulgence by any rulebook.

Interestingly, Ishaqzaade – a film with newcomers managed almost the same amount in its 2nd weekend which Department collected in its opening weekend.

Going back to HT Cafe again, here are the opening weekend figures of Ramu’s last few releases –

Not A Love Story – Rs 2.1 Crore

Rakht Charitra 2 – Rs 1.25 Crore

Rakht Charitra – Rs 3.85 Crore

Rann – Rs 4.45 Crore

The list is quite long. To say that the man has lost it, will be putting it very mildly. And i can bet that the man is going to deliver ten more duds. Reason – he thinks he is making cult classics (read the open letter). He is dismissive of everything good or bad – it just happens by chance. And he is surrounded by yes-men. There was a time when he used to attract the best talent. Now it’s the opposite – anyone who is good, leaves him.

And here’s the bait for potential dumbfcks who will put money in his next films – his open letter which he tweeted yesterday.

I LOVE YOU TOO

I am not surprised at the hatred of some towards “Department” for the reason that when you do anything completely different from a beaten path many tend to pounce upon you with claws and knives. When Oliver Stone made “Natural Born Killers” most reviewers said it’s a piece of visual crap, exhibitionistic, he lost his head etc., which then in the later years came to be recognized as a cult classic. When DW Griffith cut to a close up they said how can a man be shown cut in half and when the camera moved in a Georges Melies film they said how can a point of view suddenly move.

Anyways the norm of critics these days is to bury the baby even before its born and kill the mother for giving it birth. It’s incredible to see the sadistic glee they take in running the Director down on a personal level even more than they run down the Film.

They accuse me of chaotic self-indulgence. I don’t know what that is but a Film eventually is a self expression of a subject matter which I as a maker chose to tell in a certain style and in Department I chose a graphic pattern in terms of angles and movements which were intended to represent the mindsets of the characters the film is dealing with.

A photographic image is a combination of the look of the location, the lightning, the costume, the make-up, the look of the actor etc. and any camera will only record whatever is kept in front of it. Then ofcourse there are the features of lensing, angles, movement perspectives etc., which would be employed as per the intended effect. In Department it’s the rapid swish pans and some hitherto unseen movement perspectives, which bothered some people, but the same were also liked by lots of others.

Also the rogue method I employed for Department is an alternative method I proposed but not as a replacement to a conventional method. The conventional usage of the cameras used for Department have been already used in “Slumdog Millionaire”, “127 Hours” and many other films the world over. In Department it’s their unconventional rapid movements, which created problem for some.

In “Department” I just attempted to do a realistic story with characters that intrigue and make one think rather than spoon feed and I attempted to package that in a never before seen visual style and some people got it and some didn’t.

It goes without saying that at the end of the day a Film’s likeability is about its content and its narrative grip and the technical style employed doesn’t matter to the viewer.

But having said that a constantly evolving innovative usage of the medium does add and sometimes also gives an emotional tone to the content and film eventually in its purest form is an emotional experience.

– Ram Gopal Varma

It seems like Subhash K Jha has converted this open letter into Q and A for Rediff. Click here.

And if that wasn’t enough, he has now put the blame on Sanjay Dutt and his manager Dharam Oberoi. You can check Ramu’s twitter timeline here or the snapshots here.

Wow! Some points for being candid at least.

Well, over to Dutt and Oberoi now.

Ram Gopal Varma doesn’t surprise and shock me anymore. He is the only filmmaker whose zero budget film was also a flop! You can’t beat that!

What baffles me is the fact there are “morons with money” who wants to blow it away by giving it to him. And at a time when films like Paan Singh Tomar, Kahaani, Vicky Donor are re-writing the rules of the box office. If you have excess, just donate it. And if you don’t have a big heart, just burn them – That’s a better thing to do.

UPDATE (22nd May) – Sanjay Dutt and Dharam Oberoi have reacted to Ramu’s tweets. Click here to read Mirror’s report.

23rd May – Ramu drags Abhishek Bachchan into it and blames him for getting Dutt into the film. Click here to read.

Box office is a difficult and quite a different kind of beast. And strangely, we have started hearing a lot about it in the last 2-3 years. Boasting numbers wasn’t the trend earlier. Now everyone is keen to flash their numbers – opening day, weekend, week, highest, highest per screen or any other category that you can think of. Full page ads with box office numbers in biggest fonts possible isn’t unusual. But what’s the trick? When so many new records are set with almost every big release, have we cracked the box office formula? Is it just Bhai-porn? What’s the big deal about the first promo? Do critics really matter when it comes to box office numbers?

And to find the answers to those queries, we met Shailesh Kapoor. We have been following him on twitter for quite sometime. In a country where everyone is an expert on cinema (and cricket), he talks what the research says. Not just random blabbering like those so called trade analysts. So click on the play button and do check it out. There is bit of echo in the sound. But hopefully you guys will manage. And there are some pointers below the audio clip if you want to skip to specific topic.

(And the voice that keeps on distracting the conversation belongs to Navjot Gulati)

00:50 – IIT. IIM. Bollywood

1:50 – Is there a method to the madness?

4:15 – Mere paas Naaz hai, Chandan hai, Gaiety hai, Galaxy hai. Tumhare paas kya hai?

5:50 – Ormax’s work – What/when/where/why research?

07:05 – concept testing / 09:50 – Title testing

10:50 – Short Term Shaadi VS Ek Main Aur Ek Tu

12:30 – Music testing – instant hit or can it grow?

14:40 – Promo testing.

15:47 – mera driver. tumhara cook. who else?

20:10 – Campaign = Cinematix = Opening weekend

23:03 – 19.5 cr for Ek Main Aur Ek Tu

23:40 – Tees Maar Khan

25:45 – There is nothing called “First promo/look” for the audience. Whatever they see first, that’s the one.

27:30 – Stars + Music + Genre = Weekend business. Bhai-porn.

28:20 – Weekend audience. Family = Out. College kids = In.

29:20 – Then WHY NO Y FILMS DELIVER BIG HITS?

30:20 – Faltu. And chaar baj gaye.

33:14 – Where do the small films fit in then?

35:30 – My conviction VS your research – living in denial?

39:25 – Too much importance to critics? If you have to,  buy the friends, peer groups, social media guys. They are more credible now.

41:40 – Our Critics. Their Films.

47:53 – 3 Idiots. Not in Weekend Top 5. Not in Week Top 5. But still tops the Lifetime collection and by a HUGE margin. And it’s NOT a comedy.

50:50 – Get the “irregulars”! 60% of regular film goers still don’t know what Talaash is.

51:40 – Youtube views? BollywoodHungama views? Take it lightly, guys!

53:15 – What’s the meaning of Dabangg?

54:19 – AB : Hit on small screen, flop on big screen?

And as always, all kinds of feedback are more than welcome.

(To follow Ormax Media on twitter, click here)

cinemaWe are the world, if we go by the mind-boggling numbers regarding Indian cinema. Chew on and see if you can digest!

We hav tried to simplify the numbers as mentioned in Focus 2009 – World Film Market Trend, a report by  European Audiovisual Observatory, a public service body gathering and distributing information on the audiovisual industry. ( figures according to 2007-2008 releases)

 – The Indian film industry produced 1132 feature films in 2007. In comparison, the American film industry in 2008 produced 520 feature films, Japan 418 and China 400.

– India also has the cheapest movie tickets for any major film producing nation.

 – For theatre admissions, India’s count was 3.3 billion for 2008 and was higher than the combined total of the next nine biggest film producing countries. The US was the only other country to have more than a billion admissions.

– India has the cheapest ticket price averaging $0.5 (Rs 22). The average price of a ticket in the nine other big film producing countries ranges between $2.2 in China and $11.7 in Japan.

– The low ticket price accounts for the fact that gross box office collections of the Indian film industry – $1.8 billion in 2007 – are behind those of the US and Japan. With $9.7 billion collected at the American box offices in 2008, the US tops the charts followed by Japan with $1.9 billion.

– Among the major film markets, India is the only one in which Hollywood blockbusters, even after being dubbed in various local languages, have not managed to give local movies a serious challenge.

 – Not one of the top 10 films in India ranked by admissions or box office collections was from the US. In contrast, 8 of the top 10 films in the UK and Spain originated from America, Germany had 7 US films in its top 10, Korea and Italy 6 each, Japan 4, France 3 and China 2.

– In terms of multiplex screens – USA has over 29,000 screens, India has only 850, ahead only of Korea among the top 10 film markets of the world.

Aha…the melodrama in our DNA……we, the billion plus!

Kambakkht IshqBecause the braindead entertainment journos just put out the press releases, whatever  is issued by the PR guys. Indiafm has been continously pumping figures as if there is no tomorrow. Most of the other newspapers/websites also doing the same. Copy-paste the press release. But there have been few reports which dimissed the 100 crore claims.

Check out this report in LiveMint. According to it, the figures are as follows

Release – 700 prints in India & 260 prints in the overseas market.

Cost – Rs 75 crore including print and publicity, entirely funded by Eros International.

Collections – First week closed at Rs 20 crore distributor share (India) and will touch Rs 25 crore across its entire run. Collections were affected due to a massive downfall in the film from Monday evening onwards.

Verdict : Kambakkht Ishq team popped the bubbly, the dampener this week was that Eros will suffer a loss of almost Rs 10-12 crore on this film.

Indiafm

Cost : Rs. 62 crore, including print and advertisement cost.

Collections :  This report on Indiafm.com is the same as the official press release. According to Trash Adarsh, the film has grossed Rs. 100 crore worldwide in its first week, making it one of the most successful openings in Indian cinema.

Rs. 70 crores in India (Rs. 42 crores nett) and Rs. 21 crores overseas business, with music & digital platforms grossing Rs. 10 crores.  ( Why would anyone count music & digital platform rights with the box office collections ? A clear indication of being desperate to add up the numbers and make it 100!)

The Times Of India

And now the figures according to today’s TOI (page 10. Could not find the online link. You can check the e-paper here and go to page 10, the header is For cine buffs, content is king )

Sold – At a price of Rs 80 crore

Collections – In the first week distribution share is Rs 30 crore, it is certainly difficult to recover the entire cost. Even if satellite rights are sold for Rs 10 crore and home video for Rs 2-3 crore, recovering costs is going to be a tall order – Trade analyst Amod Mehra. 

BoxOfficeIndia.com

Collections : Kambakkht Ishq had an excellent first week of around Rs 36 crore nett. The film has done brilliant business in the North while collections in South India circuits like Mysore are on the lower side. The collections on the 8th day have shown a big fall of around 65-70%.

So, what to believe and what to chuck ? As someone wrote on a blogpost, Box office news and updates of Kambakkht Ishq is more eventful than the movie itself. Couldn’t agree more!