If you still haven’t heard why this kolaveri di, am guessing you belong to a completely different planet. If you search for the song on youtube, there are some hundred versions of it – male, female, cat, mouse, chipmunks, bong, punjabi and so on. And since everyone was baffled by its instant success and nobody could explain the reason for it, now it’s the time for the bad copycats to try their luck. If only someone could explain to them that you can’t plan a viral success, it just happens because it’s so good. And if you plan a campaign, at least don’t be a copycat.
The first one is a song called Boka Chor – a desperate attempt by Bappi Lahiri and SaReGaMa. The entire video has been shot like the Kolaveri di video with some bad acting thrown in here and there. What’s worse is this info attached to the video – Bappi Lahiri is combining the Indian languages in the song Boka Chor. Enjoy this slang song in different Languages with Bappi Daa.
Combining Indian languages? Aha, where have i heard that before? Forget the video, even the idea of the song is not new. Lets’ go to the second one.
This one is by T-Series and for the promotion of Players. With Abhishek Bachchan behind the mic, it’s again the same style, same shots, same almost everything. If you want to copy the idea, that’s fine. But why can’t you add something new to it? Why it has to be a brain-dead one? Control + C —> Control +V. Done.
And the latest one is from a film called Jodi Breakers. Strangely, the makers haven’t released a teaser or a trailer of the film but are hoping for a viral magic with this one.
Am i the only who can’t see anything magical in these three videos? If no, i hope we don’t get any more of such tacky stuff.
Remember those good ol’ days of pen friendship ? And if you were born before the internet era and ever experienced the joy of pen friendship, then you must read Kunal Basu’s story The Japanese Wife. Its one of the most beautiful love stories I have read in recent times. Simple, serene, heartfelt and fascinating. The book is a collection of 12 short stories.
Snehmoy (Rahul Bose) and Miyage (Chigusa Takaku) are pen friends who exchange wedding vows through letters. Fifteen years pass but they never meet. Yet the bond of marriage is strong between them. This unusual relationship comes under a cloud when a young widow, Sandhya (Raima Sen), comes to stay with Snehmoy along with her eight-year-old son. Snehmoy and the little boy bond and the arithmetic teacher discovers the joy of palpable bonds and fatherhood. There develops an inexplicable thread of understanding with Sandhya too. But what happens to the love story of Senhmoy and Miyage ? Will not spoil it for you. Read the book or wait for the film.
F.i.g.h.t C.l.u.b 