Posts Tagged ‘Canada’

A in IIFA is NOT for Amitabh anymore!

Posted: January 18, 2011 by moifightclub in bollywood, News
Tags: , ,

It was film industry’s inside joke. IIFA – The International India Film Academy, yeah, it’s made to sound too pompous, but actually the A in IIFA is all about Amitabh (Bachchan and family). Nobody knows what actually the Academy does or how it’s even an Academy ? Just to make it sound authentic like the Oscars, an event management company decided to do yet another Bollywood awards and formed the Academy.

It roped in Amitabh Bachchan as its Brand Ambassador. Yes, an awards ceremony with an actor as the brand ambassador. Is that first of sorts ? Will someone please care to enlighten us ?

Not very long ago Vikram Bhatt wrote a cover story on HT Cafe asking about IIFA’s aim “to promote Indian cinema globally”. What has it done in the last ten years ?  And how it was promoted “Indian cinema” ? It goes to those countries where NRIs would pay obscene amount of money to see their favourite stars do chiggy-wiggy and it’s all strictly Bollywood.  There is nothing “Indian cinema” about it.

Like every other awards in this country, stars go, dance, get awards, get money and come back. Last year it was in Sri Lanka. Amitabh Bachchan went there to announce it but skipped the main event. And not only him, the entire Bachchan family skipped the IIFA for the first time. It was all about Raavan factor. Many groups were against Bachchan’s participation in the Sri Lanka IIFA and there was a fear that Raavan might face more backlash. Click here to read all about “Raavan” factor.

And today, in reply to a fan’s query, Bachchan posted the following tweet about this year’s IIFA at Canada..

And the worst part, he re-tweeted another tweet posted by some Praveen Kumar –

@SrBachchan WAT? u not at IIFA?? wats iifa without u???where can i contact those IDIOTS(iifa organisers) please

Well, that’s an old trick. Instead of expressing your concerns directly, express it through someone else. You are endorsing it but indirectly. In reply, IIFA has also issued a clarification from their side..


Due to unexplainable reasons, after announcing the event Brand Ambassador, Mr. Bachchan couldn’t participate in the IIFA Weekend Sri Lanka last year. Following this, IIFA aborted the concept of a Brand Ambassador. Keeping in mind the huge respect that Wizcraft and IIFA have for Mr. Bachchan and the deep relationship that we’ve always shared, we are not having anyone replace Mr. Bachchan. The Bachchan family has been an intrinsic part of IIFA every year, and in this regard we have already shared with them a proposal about their participation this year too. Mr Bachchan’s reason for non-participation is best known to him. IIFA and Mr. Bachchan are inseparable. We will continue to pursue his participation for this year too.


You don’t need to be too smart to read between the lines. Abhishek’s career is going nowhere. Aishwarya doesn’t have much films in hand and if they entertain only the Bachchans, they cut out the rest of the industry. The scenario might have been different if Raavan, KHJJS, Guzaarish and Action Replayy had turned out to be hit. But when you can get Shah Rukh Khan and Salman Khan to dance and make some more money, why would you settle for just the A or the B.

Elesh ParujanwalaAnd we are ROFLOL!  So when was the last time someone’s marriage became BREAKING NEWS ? Just Imagine. And even for the holier-than-thou attitudewala NDTV India! Why blame only India TV ?

We admit we are natural born voyeurs. Could not keep ourselves away from Rakhi Ka Swayamvar finale. And what a show it was! Hand over the entertaining show of the year to Rakhi Ka Swayamvar. We have never been hooked to someone’s marriage so seriously. Intially, it looked like there are only counted few jokers in the world. But today I discovered that family of jokers do exist. The genes are not from some random planet.

So, the mommy, daddy, brother, sister and all the possible relatives turned up at the show to do naach-gaana  for their few seconds of fame and celebrate Rakhi Ka Swayamvar! But the one who caught our attention is Ram Kapoor. In a Lajpat Nagar sherwani which can bounce of light even in a black hole, he looked as if he could easily replace the elephant who is supposed to take out the couple for a post-engagement ride. 

Back to the lucky/unlucky boy of Canada. Elesh Parujanwala is a 30 year old Gujrati businessman based in Toronto. Runs family business and wants to get into entertainment industry in Mumbai. Seems like a perfect match. Rakhi will have deep pocketwala NRI and Elesh will find a getaway for his bollywood aspirations! And NDTV Imagine gets the TRP’s.

Whats next ? The couple plans to spend more time together to figure out if they really gel well or not. And the sati-savitri that Rakhi is, she has made it clear that there will be no physics or biology involved. Only chemistry!

Our suggestion – For second season, NDTV Imagine should go for Rakhi Ka Honeymoon. Canada Tourism will happily sponsor it. And we bet, they dont have to worry about the TRP’s. Or it will be new edition of Lost In Translation with Rakhi’s english and Elesh’s hindi! And who said marriages are made in heaven ? Rakhi has proved everyone wrong. Its made on and for TV! Imagine.