Posts Tagged ‘IIFA’

A in IIFA is NOT for Amitabh anymore!

Posted: January 18, 2011 by moifightclub in bollywood, News
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It was film industry’s inside joke. IIFA – The International India Film Academy, yeah, it’s made to sound too pompous, but actually the A in IIFA is all about Amitabh (Bachchan and family). Nobody knows what actually the Academy does or how it’s even an Academy ? Just to make it sound authentic like the Oscars, an event management company decided to do yet another Bollywood awards and formed the Academy.

It roped in Amitabh Bachchan as its Brand Ambassador. Yes, an awards ceremony with an actor as the brand ambassador. Is that first of sorts ? Will someone please care to enlighten us ?

Not very long ago Vikram Bhatt wrote a cover story on HT Cafe asking about IIFA’s aim “to promote Indian cinema globally”. What has it done in the last ten years ?  And how it was promoted “Indian cinema” ? It goes to those countries where NRIs would pay obscene amount of money to see their favourite stars do chiggy-wiggy and it’s all strictly Bollywood.  There is nothing “Indian cinema” about it.

Like every other awards in this country, stars go, dance, get awards, get money and come back. Last year it was in Sri Lanka. Amitabh Bachchan went there to announce it but skipped the main event. And not only him, the entire Bachchan family skipped the IIFA for the first time. It was all about Raavan factor. Many groups were against Bachchan’s participation in the Sri Lanka IIFA and there was a fear that Raavan might face more backlash. Click here to read all about “Raavan” factor.

And today, in reply to a fan’s query, Bachchan posted the following tweet about this year’s IIFA at Canada..

And the worst part, he re-tweeted another tweet posted by some Praveen Kumar –

@SrBachchan WAT? u not at IIFA?? wats iifa without u???where can i contact those IDIOTS(iifa organisers) please

Well, that’s an old trick. Instead of expressing your concerns directly, express it through someone else. You are endorsing it but indirectly. In reply, IIFA has also issued a clarification from their side..

 

Due to unexplainable reasons, after announcing the event Brand Ambassador, Mr. Bachchan couldn’t participate in the IIFA Weekend Sri Lanka last year. Following this, IIFA aborted the concept of a Brand Ambassador. Keeping in mind the huge respect that Wizcraft and IIFA have for Mr. Bachchan and the deep relationship that we’ve always shared, we are not having anyone replace Mr. Bachchan. The Bachchan family has been an intrinsic part of IIFA every year, and in this regard we have already shared with them a proposal about their participation this year too. Mr Bachchan’s reason for non-participation is best known to him. IIFA and Mr. Bachchan are inseparable. We will continue to pursue his participation for this year too.

 

You don’t need to be too smart to read between the lines. Abhishek’s career is going nowhere. Aishwarya doesn’t have much films in hand and if they entertain only the Bachchans, they cut out the rest of the industry. The scenario might have been different if Raavan, KHJJS, Guzaarish and Action Replayy had turned out to be hit. But when you can get Shah Rukh Khan and Salman Khan to dance and make some more money, why would you settle for just the A or the B.

For us, IIFA is IIFA3 – India International Film Awards of Amitabh, Abhishek and Aishwarya Bachchan. Looks like other stars also feel the same. And so, many of them are happily giving it a miss. Count the names – No Khans ( Shah Rukh Khan, Aamir Khan or Salman Khan), Akshay Kumar, Shahid Kapoor, Saif Ali Khan,  Kareena Kapoor or Ranbir Kapoor….the biggies of bollywood and their excuses are all silly.

We wonder who are attending it then ? People who belong to either of the three categories…

1. Those who are close to Bachchan Family.

2. Those who are jobless, have no films at hand.

3. Freeloaders, who will happily go to hell also if they get a free ticket and a place to stay. 

It will be Bachchan Parivaaar Awards again at Macau! Here are some pics of the stars arriving at Macau for the award, ok, naach gaana show, ok, money minting show, ok , whatever it is. Pics of Abhishek Bachchan, Aishwarya Rai with her dad, Ashutosh Gowariker, Javed Akhtar, Shabana Azmi, Tanvi Azmi, designer Manav Gangwani, Sophie Chaudhary and David Dhawan. 

For more pics from IIFA Awards Macau 2009, click here – it got all the possible pics from various events at IIFA.

Old age does strange things to people. And if you were a big star once then you will go insane for sure. Only few manage to keep their sanity. Check out the video in the post, actor Rajesh Khanna is taking a dig at Rekha. Its a must watch.

BTW, Rajesh Khanna will be honoured with Lifetime Achievement Award at the IIFA Awards, Macau. We are sure Rekha will also be there. We are waiting to see her reaction when Kakaji goes on stage to collect his award.

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srk-chak-deIts still not all well between Amitabh Bachchan and Shah Rukh Khan. They just pretend, afterall they are good actors. 

If gossipmongers are to be believed, Shah Rukh Khan will not be attending the forthcoming India International Film Academy (IIFA) Awards, of which Bachchan is the brand ambassador.

Since the last few years, the Wizcraft guys (organisers of IIFA Awards) have been trying their luck to get Shah Rukh Khan attend the awards.  But Shah Rukh has skipped it every year, for some reason or the other. And this year, its the same story.

Afterall, we arent the only one who think IIFA stands for India International Film Awards of Amitabh & Abhishek Bachchan. 

IIFA 2009@Macau

Posted: April 29, 2009 by moifightclub in bollywood, News, shit
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IIFA, popularly knows as India International Festival of Amitabh and Abhishek Bachchan (or India International film Academy), will be held at Macau this year from June 11-13th.

iifa1So, Whats new ? Well, new location, same old shit, same naachgaana and big fat cheques for Wizcraft ( the organisers) and the Bachchan family. According to gossipmongers, IIFA is a big money making racket and nothing else. It gets all kind of possible support from the host country, almost everything is sponsored, sells tickets at high prices and more money from tv rights. All on the name of promoting indian cinema. Indian cinema ? Just look at the nomination list and its easy to guess what cinema they promote.

Awards ? Who cares! And Amitabh Bachchan is the brand ambasador for IFFA…whatever that means!!

If you dont belive in what IIFA stands for, you can check out the nomintion list here. Abhishek bachchan has been nominated in not one, not two but fucking three categories! why cant they just hand him the award ?  Why take so much trouble to announce the nominations ?