According to reports in today’s Mid-day, director Ashutosh Gowariker was damn pissed off at the IIFA Awards (Macau) because Boman Irani and Ritesh Deshmukh took dig at many actors and films while hosting the awards. On stage, he also questioned how Priyanka Chopra can win the Best Actress Award for Fashion. The links to the stories are here and here. And we are ROFL since we read these two reports. Why ? Read on, a letter to Mr Gowariker.
Dear Ashu,
Hope you dont mind it. Calling you Ashu. For us and many others, this whole award business is a big farce. Only three kind of people attend the awards – 1) Those who are going to win 2) Those are going to make money by performing some naach gaana 3) Those who don’t have any kind of work.
Mr Gowariker, is this something new to you ? Something that you don’t know ? Itsn’t it all a big joke and simply money making business ? Otherwise why would an award function will have a brand ambassador ? And that too Amitabh Bachchan.
Who handles IIFA Awards ? Its made to sound like some heavy film body ( India International Film Academy or some shit like that)but at the end of the day its Wizcraft. Just an event management company! With just a single aim – Make money and more money! Indian cinema it isn’t. Its not even hindi cinema. Its just the popular hindi cinema. Films that are all about the stars. Nothing beyond that.
Dear Mr Gowariker, what are you cribbing about ? When you participate in such a farty show, you are part of the joke and when you are part of the joke, just shut up and laugh at the joke. You don’t have a choice.
And talking about wrong choices, did it bother you because Aishwarya Rai didn’t get it ? Or was it because Aishwarya Rai was the main lead in your film Jodha Akbar ? If you are so holier-than-thou, why not raise voice against all the wrong choices ? Why not boycott all the awards show ? Thats much better! The shows which still don’t bother to respect the talents but just the stars.
Its just a TV show, Mr Gowariker! Get it in your head. Or if its already there, stop pretending!
The more stars they get, more money they will make from tv rights. They have to do naach gaana and crack jokes to make it entertaining. That’s it. So WTF are you talking!
fightclub
ps – This is without any kind of bias against you. We love your films. Lagaan and Swades score high on our list of all time favourite films. No conspiracy theory here!
So, Whats new ? Well, new location, same old shit, same naachgaana and big fat cheques for Wizcraft ( the organisers) and the Bachchan family. According to gossipmongers, IIFA is a big money making racket and nothing else. It gets all kind of possible support from the host country, almost everything is sponsored, sells tickets at high prices and more money from tv rights. All on the name of promoting indian cinema. Indian cinema ? Just look at the nomination list and its easy to guess what cinema they promote.
F.i.g.h.t C.l.u.b 