Archive for July 16, 2009

LuckOne was “tremendous” and the other “stupendous”.

Test screenings are not common in bollywood. We are all about hiding, too scared, if its bad, then ? Things are slowly changing, better safe than sorry.

But can someone tell the makers of both the films, Luck & Jaane Kahan Se Aayi Hain, that test screenings are done to gauge audiences reaction and not for press release or create buzz or any kind of publicity. Its to make the film better and not the film’s publicity better. Also, we wonder what can one/two screenings reveal when the target audience is huge and so diverse.

Luck is produced by Ashtavinayak Films, directed by Soham Shah and stars Imran Khan, Shruti Hassan, Mithun Chakraborty and Danny Dangzongpa. According to this report, the test screening report was “tremendous”. Click here to read our post on the script of Luck. May be we are not the correct target audience for Luck!

Jaane Kahan Se Aayi Hai is proudced by Nikhil Advani/Mukesh Talreja/Warner Brothers and its the directorial debut of writer Milap Jhaveri (Hey Baby, Naksha, Pyare Mohan, Home Delivery, Lucky, Musafir, Masti, Kaante) and stars Ritesh Deshmukh,  Jacqueline Fernandes & Ruslaan Mumtaz. According to Milap, the reponse was “fantastic” and “stupendous”.

With “tremendous” and “stupendous” reports, hope we will get to see two good films soon. You can read the Indiafm and Mumbai Mirror news reports here & here. Btw, if Nikhil Advani is really giving out his script of Patiala House to readers to get feedback as mentioned in this report, someone please do mail it to us moifightclub@gmail.com . We will make sure that he gets the most honest feedback!

Anil AmbaniAnil Ambani is all set to make all his hollywood debut.  He met with DreamWorks Studios partners Steven Spielberg and Stacey Snider on wednesday and announced one of the biggest deals in recent times. We have simplified all the details for easy read.

– The new motion picture company formed between Reliance BIG Entertainment and DreamWorks has been functioning since November 2008 from DreamWorks’ office in Los Angeles, California.

Steven Spielberg– There will be an initial investment of $825 million, available for film production. $325 million would be Reliance’s contribution, $150 million from Disney and the rest would be from banks and financial institutions.

 – DreamWorks will eventually make 5-6 films per year with the funding.

–  The Walt Disney Company will handle marketing and distribution of the films around the world, except for India where Reliance BIG Entertainment will have the distribution rights.

 – DreamWorks will start the first film for the new studio later this year.

In India, Big Pictures has not been able to produce a single decent film so far. With deep pockets, they are willing to put money wherever they can spot a star. On their own, they havent developed any film/script/property. Few months back, they shut down their writing department as well and fired all the wrirters. A classic case of Big is NOT always better.