Archive for February 10, 2012

Podcast : Dissecting box office with Shailesh Kapoor, CEO, Ormax Media

Posted: February 10, 2012 by moifightclub in bollywood, podcasts
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Box office is a difficult and quite a different kind of beast. And strangely, we have started hearing a lot about it in the last 2-3 years. Boasting numbers wasn’t the trend earlier. Now everyone is keen to flash their numbers – opening day, weekend, week, highest, highest per screen or any other category that you can think of. Full page ads with box office numbers in biggest fonts possible isn’t unusual. But what’s the trick? When so many new records are set with almost every big release, have we cracked the box office formula? Is it just Bhai-porn? What’s the big deal about the first promo? Do critics really matter when it comes to box office numbers?

And to find the answers to those queries, we met Shailesh Kapoor. We have been following him on twitter for quite sometime. In a country where everyone is an expert on cinema (and cricket), he talks what the research says. Not just random blabbering like those so called trade analysts. So click on the play button and do check it out. There is bit of echo in the sound. But hopefully you guys will manage. And there are some pointers below the audio clip if you want to skip to specific topic.

(And the voice that keeps on distracting the conversation belongs to Navjot Gulati)

00:50 – IIT. IIM. Bollywood

1:50 – Is there a method to the madness?

4:15 – Mere paas Naaz hai, Chandan hai, Gaiety hai, Galaxy hai. Tumhare paas kya hai?

5:50 – Ormax’s work – What/when/where/why research?

07:05 – concept testing / 09:50 – Title testing

10:50 – Short Term Shaadi VS Ek Main Aur Ek Tu

12:30 – Music testing – instant hit or can it grow?

14:40 – Promo testing.

15:47 – mera driver. tumhara cook. who else?

20:10 – Campaign = Cinematix = Opening weekend

23:03 – 19.5 cr for Ek Main Aur Ek Tu

23:40 – Tees Maar Khan

25:45 – There is nothing called “First promo/look” for the audience. Whatever they see first, that’s the one.

27:30 – Stars + Music + Genre = Weekend business. Bhai-porn.

28:20 – Weekend audience. Family = Out. College kids = In.

29:20 – Then WHY NO Y FILMS DELIVER BIG HITS?

30:20 – Faltu. And chaar baj gaye.

33:14 – Where do the small films fit in then?

35:30 – My conviction VS your research – living in denial?

39:25 – Too much importance to critics? If you have to,  buy the friends, peer groups, social media guys. They are more credible now.

41:40 – Our Critics. Their Films.

47:53 – 3 Idiots. Not in Weekend Top 5. Not in Week Top 5. But still tops the Lifetime collection and by a HUGE margin. And it’s NOT a comedy.

50:50 – Get the “irregulars”! 60% of regular film goers still don’t know what Talaash is.

51:40 – Youtube views? BollywoodHungama views? Take it lightly, guys!

53:15 – What’s the meaning of Dabangg?

54:19 – AB : Hit on small screen, flop on big screen?

And as always, all kinds of feedback are more than welcome.

(To follow Ormax Media on twitter, click here)

First Look : Tigmanshu Dhulia’s Paan Singh Tomar (Trailer + Synopsis)

Posted: February 10, 2012 by moifightclub in cast & crew, film, first look, News, Story / Plot / Synopsis, Trailer
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Tigmanshu Dhulia’s Paan Singh Tomar has been ready for quite sometime. And UTV has been sitting on it with no clue what to do with it. All kinds of reports were floating since a year or so. They sent it to few festivals abroad, intial reviews weren’t good, there was a plan to shelve it and then a direct-to-tv telecast. But with Saheb Biwi Ghulam’s success, it seems the film has got a new lease of life.

The problem is Tigmanshu Dhulia seems to be a completely unreliable filmmaker who can go any extreme – from a brilliant Haasil to a crapfest called Shagird and a SBG which is somewhere in between. If PST gets him back in the groove, we will be happy to be proved wrong.

The first look of Paan Singh Tomar is finally out. It stars Irrfan Khan and Mahie Gill. Have a look.

What’s wrong with the background music? There seems to be no sync between the visuals and the sound. What you don’t have in the visuals, you can’t compensate it with dhoom-dhaam-dhadaap. It looks tacky and nothing stays with you. Once over, you don’t feel like watching it again. Quite a disappointing trailer. If we still want to watch it, there’s only one reason – Irrfan Khan.

And here’s the official synopsis

Paan Singh Tomar is an untold true story of a simple farmer, a loyal soldier and a champion athlete who became one of India’s most dreaded dacoits!

Paan Singh was a small town lad who went on to win the steeplechase at the Indian National Games for 7 consecutive years! He broke the national record, a feat that was unsurpassed for 10 years! A series of life changing events however forced Paan Singh to give up athletics, pick up the gun and become the scourge of the infamous Chambal valley in central India. Filled with deep emotions and fateful twists, Paan Singh Tomar is a gritty, no holds barred action adventure set in the heart of India’s gangland, Chambal.