Stars do strange things for film promotions. And during the pre & post-release they are also asked to be in their character! Say, see, act, behave, believe in what your character does in the film. And so Shah Rukh Khan had to bear the baggage of Rizwan Khan for My Name Is Khan. He could not go against it. The controversy followed and now it seems there is no end in sight.
The latest one involves the other Rizwan. Remember Rizwanur Rahman. He was married to Priyanka, Ashok Todi’s daughter and the Todi family was against the marriage. Few days later, his dead body was found near the railway tracks. The promoters of Lux Cozi innerwear, owned by Ashok Todi, were accused in abetting the suicide of Rizwanur Rahman. Here is the wiki link to the complete story of Rizwanur Rahman. And more here. Also you can visit www.rizwanur.com . Do read.
And here is the connect. Shah Rukh Khan is the brand ambassador of Lux Cozi. Lux was supposed to sponsor the uniform of SRK’s team Kolkata Knight Riders. So, Rizwan’s team would wear uniform sopnsored by Rizwanur’s murderers ? And you expect Bongs to accept it and cheer for the same team! Unlike the intelligentsia in Maharashtra whose voice we havent heard much on the marathi manoos issue, thank God, even with their laziness, Bengali intelligentsia hasnt lost their sane voice! Amidst protests, Shah Rukh Khan has decided to call off the cozy deal. Great!
But if we are not wrong (we would be happy to be proved wrong though), Lux will be part of KKR’s off field merchandise. Come on Mr Khan, why play hide & seek ? You can easily let go few crores! For all the gyaan that you spread and the books & authors names you rattle off at 5am in the morning, does all this boils down to only business ? You surely can do better!
Aishwarya Rai & Abhishek Bachchan have been paired together on the big screen (Guru, Sarkar Raj) but so far no joint endorsement. Now for the first time the couple has come together for Lux soap. The first tv commercial featuring them is out today.
F.i.g.h.t C.l.u.b 