what we are reading – EightandHalf
UPDATE – The tvc is out too.
Wow..what a deadly combo! Get ready to see the plastic and the pristine. The actor and the mannequin! And that rhymes too! Aha Kate, Wah Kate!
The third one in the pic along with Kate Winslet and Aishwarya Rai is Taiwanese model Chi-ling Lin. The commercial is being shot in Rome and its for Longines Watches DolceVita collection. The buzz in the blogosphere is that its based on the film La Dolce Vita. Hum dekhenge!
Ah, they have done it again! One more and its a hattrick. Last time it was the IPL Karmayudh video which was copied from the Yankees Ad. If you dont remember click here to see the original, the copied and filmmaker Prasoon Pandey’s reaction to plagiarism allegations.
And here is the new one from Indian Plagiarised League! Those who are following all the IPL buzz must have already seen the “red carpet” launch video of IPL 2010 on SetMax. If you havent, click on the play button.
And here is the original one. The Coke TV commercial for China Olympics.
In the desi one, they have just added saare jahan se accha, hindustan hamara. And believe it or not, but try this. Freeze the first video (IPL) at 01:03 and the second one (coke) at 01:37. Looks like they went out on recce looking for similar locations and shot in the same way. And how can they let go the great visual of snow-capped mountain? As Dhoni says, toh aur bolo ?
And can any enlightened soul tell us who is the culprit this time ? Is it Pandeyji again ?
Aishwarya Rai & Abhishek Bachchan have been paired together on the big screen (Guru, Sarkar Raj) but so far no joint endorsement. Now for the first time the couple has come together for Lux soap. The first tv commercial featuring them is out today.
Its conceptualized by JWT Mumbai, shot by Stephen Meads (of London-based production house Short Films) and has music by Shankar Ehsaan Loy. Also the voice sounds like Shankar’s. Not sure. Check it out.
WTF! Nothing impressive! We didnt get whats the big deal is all about!
The rumour is they have been paid Rs 25 crore for the deal. Huh! Our bet, somebody must have heard it wrong. Going by their endorsement fees, it cant be more than Rs 2 & 5 cr for Abhishek & Aishwarya respectively. And here is the video of them talking about the commercial…
Talking of TVC’s, the two commercials which is making us smile these days are of Vodafone Diwali offer and Max New York Life Insurance. One has the killer Dadduji with “meri rai mein” quote and the other has Mummyji with “gande underwear alag rakhna” dialogue. Nothing extraordinary but they get the ordinary life pitch perfect! Two scenes which are very common in Indian middle class families. Click on the video to play.
F.i.g.h.t C.l.u.b 