Aishwarya Rai & Abhishek Bachchan have been paired together on the big screen (Guru, Sarkar Raj) but so far no joint endorsement. Now for the first time the couple has come together for Lux soap. The first tv commercial featuring them is out today.
Its conceptualized by JWT Mumbai, shot by Stephen Meads (of London-based production house Short Films) and has music by Shankar Ehsaan Loy. Also the voice sounds like Shankar’s. Not sure. Check it out.
WTF! Nothing impressive! We didnt get whats the big deal is all about!
The rumour is they have been paid Rs 25 crore for the deal. Huh! Our bet, somebody must have heard it wrong. Going by their endorsement fees, it cant be more than Rs 2 & 5 cr for Abhishek & Aishwarya respectively. And here is the video of them talking about the commercial…
Talking of TVC’s, the two commercials which is making us smile these days are of Vodafone Diwali offer and Max New York Life Insurance. One has the killer Dadduji with “meri rai mein” quote and the other has Mummyji with “gande underwear alag rakhna” dialogue. Nothing extraordinary but they get the ordinary life pitch perfect! Two scenes which are very common in Indian middle class families. Click on the video to play.
At a time when IPL is on and with so many tv commercials on air, its impossible to get the eyeballs and create the right buzz. So, ladies nad genteman, please put your hands together for Ogilvy India (the brains behind Zoozoo) and Nirvana Films (the production house which executed the plan).
F.i.g.h.t C.l.u.b 