Archive for the ‘Ad world’ Category

VOTD : Fevicol’s 50 years – Moochwali!

Posted: November 17, 2009 by moifightclub in Ad world, first look, News, short film, songs & videos, VOTD
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It started with a teaser campaign. Hoardings were put up all over the city announcing the release of a new short film titled Moochwali. Picture of a young girl with moustache was enough for the curiosity quotient. The real deal is out now. Its Fevicol’s new tv commercial. And a new idea – Moochwali. Check it out.

And here is the credit list…
Agency: O & M
National creative directors: Abhijit Avasthi, Rajiv Rao
Creative Team: Piyush Pandey, Abhijit Avasthi, Rajiv Rao, Amitabh Agnihotri, Sameer Sojwal, Suyash Khabya, Ganesh Nayak
Servicing Team: Vivek Varma,Pratik Mehta, Ramanathan Sridhar
Director: Prasoon Pandey
Production House: Corcoise Films
Music Director: Dhruv Ghanekar

Aamir Khan’s new Tata Sky TVC & its again about his looks!

Posted: November 8, 2009 by moifightclub in Ad world, bollywood, first look, News, songs & videos, television
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Aamir KhanIs it intentional because it makes headlines and grabs eyeballs ? Or its all because of the concept! Since last few years Aamir Khan’s tv comercials have been discussed and dissected more for his looks than anything else. Product, brand, acting, shooting – everything takes a backseat. Here is the latest Tata Sky tvc in which Aamir plays a ventriloquist and has a puppet in his hand.

Aamir’s look and character is based on Ramadas Padhye, India’s well know ventriloquist. If you are interested to know more about the tvc, here’s a video on the making of the commercial.

And sometimes it seems like Aamir is obsessed about his looks. In a Tata Innova tv commercial, he appeared in six different looks, enacting six popular characters from his six different films. Rang De Basanti, Ghulam, Dil Chahta Hai, Rangeela, Lagaan and Sarforash. If you havent seen it yet, click the play button.

Aishwarya Rai & Abhishek Bachchan come together for Lux commercial!

Posted: October 25, 2009 by moifightclub in Ad world, bollywood, cast & crew, first look, gossipmongers, News, songs & videos, television, Thoughts
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Aishwarya-AbhishekAishwarya Rai & Abhishek Bachchan have been paired together on the big screen (Guru, Sarkar Raj) but so far no joint endorsement. Now for the first time the couple has come together for Lux soap. The first tv commercial featuring them is out today.

Its conceptualized by JWT Mumbai, shot by Stephen Meads (of London-based production house Short Films) and has music by Shankar Ehsaan Loy. Also the voice sounds like Shankar’s. Not sure. Check it out.

WTF! Nothing impressive! We didnt get whats the big deal is all about!

The rumour is they have been paid Rs 25 crore for the deal. Huh! Our bet, somebody must have heard it wrong. Going by their endorsement fees, it cant be more than Rs 2 & 5 cr for Abhishek & Aishwarya respectively. And here is the video of them talking about the commercial…

Talking of TVC’s, the two commercials which is making us smile these days are of Vodafone Diwali offer and Max New York Life Insurance. One has the killer Dadduji with “meri rai mein” quote and the other has Mummyji with “gande underwear alag rakhna” dialogue. Nothing extraordinary but they get the ordinary life pitch perfect! Two scenes which are very common in Indian middle class families. Click on the video to play.

One of the best print campaigns!

Posted: September 30, 2009 by moifightclub in Ad world, etc, pics, Thoughts
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Seems like a dull day for film news. So moving to advertising. Got a mail and was suddenly ROFL! This is one of the best print campaigns I have seen in a long time.

Literacy Campaign

Anil Kapoor finally says yes, in a TVC with Sonam Kapoor!

Posted: September 26, 2009 by moifightclub in Ad world, bollywood, cast & crew, first look, News, songs & videos, television, Thoughts
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Long long ago, when Shah Rukh Khan wasnt King Khan, one day he called up Anil Kapoor and asked him about brand endorsement and tv commercials. Anil Kapoor said soch bhi mat…paise ke liye yeh sab nahi karne ka…usme izzat nahi hai! But then, only few understand money like SRK does, and the rest, as they say, is history. Many followed his footsteps soon. But Anil Kapoor never changed his stand. All this years, no tv commercials, no brand endorsement. We are sure he must hav refused plenty of offers, if not plenty, atleast the 40 plus tablet offer must have come his way!

Post Slumdog Millionaire and his jumping jack act at Golden Globes, he is a different man. And here is Anil Kapoor in his first tvc avatar, with daughter Sonam Kapoor, for Mont Blanc pens. Though the commercial is terrible and its even shot in the most boring way.

BTW, do check out Anil “the power to write your own destiny” Kapoor’s dialogue delivery between 00:47-00:50 seconds. What attitude! We are ROFL! And what an irony, at a time when he is busy producing a film (Ayesha) starring his daughter Sonam Kapoor, he delivers the dialogue…Dont expect any help from me! The timing could not have been better!

The girl Saif Ali Khan was looking for OR the new jingle in loop…

Posted: August 24, 2009 by moifightclub in Ad world, bollywood, first look, News, songs & videos, television
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……is on Airtel digital tv OR ……dil titli….dil titli sa….kabhi yaadon…kabhi sapnoo ka!

Like us, if you madly scan the newspapers every morning then you must have noticed the ongoing viral campaign in the front pages of some newspapers, where Saif Ali Khan is searching for a young girl. Has just a pic of hers. Since he doesnt have any new film soon, it had to be a brand endorsement. Yes, its Airtel digital tv. The first tv commercial of the campaign is out. Dil Titli…Check it out.

It also features his girlfriend Kareena Kapoor. Honestly we are getting lil bored of this Saifeena or Kaif or whatever you want to name them!

BTW, dil titli is the new jingle that we have in loop. Finally got something to replace Bajaj Allianz’s yeh kis pyaari hifaazat me befikri ki haalat hai! Dil Titli is written by well known lyricist Swanand Kirkire, sung by new singer Nikhil D’Souza and music is by Rupert. The concept by JWT Delhi.

Two new jingles in loop & clueless too!

Posted: July 1, 2009 by moifightclub in Ad world, bollywood, songs & videos, television, Thoughts
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Sometime back it was….fuharein…..baucharein…nazarein….kuch boondein chura lo na……featuring Sushma Reddy….we had the Limca jingle in non-stop loop. After that it was a long dry season. Finally we have discovered two new jingles and are hooked on to it. Check them out. We are going mad googling who wrote & composed the jingles. So far no clue. If you have any clue, do let us know.

First one is of Bajaj Allianz. Yaara o yaara…..yeh kis pyaari hifazat me befikri ki halat hai…the shot of the woman on the bike, tied to the man….aha…visuals that match up with the lyrics. The voice is Sukhwinder Singh for sure. Lyrics ? Music ? Gulzar & Vishal Bhardwaj ? Thats what a comment on the video link says. Not sure. Can anyone confirm.

The other is Samsung mobile featuring Aamir Khan….Sirf ek hal hai…jeena ka yeh pal hai…..thodi zindagi chakh lo…. Our status is the same with this one. No clue who has written & composed it. We are born curious. Till we get to know, will be having sleepless nights.

BTW, we have the full audio of the Limca jingle…..fuharein…baucharein….If you want it do lets us know. We will happily share. And if you got no clue what we are rambling about, check out the video. Its written by Swanand Kirkire. Music ? We are lost again. Any jingle guys reading us  ??

Salman Khan with Sohail Khan – new chlormint commercial

Posted: June 2, 2009 by moifightclub in Ad world, bollywood, etc, first look, News
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The Buffon Brothers of Bollywood are back! ( Ah, what a title, we always knew we are talented. Felt good again. BBB – any takers? we havent registered it yet. Go ahead and plagiarise) We are talking about Salman Khan and Sohail Khan.

And they are doing what they are best at – buffoonery. Its the new chlormint commercial. We wonder why Arbaaz is missing ? Would have made it Tridev oops Trikhan! Enjoy!

Vodpod videos no longer available.

 

Kareena Kapoor with Imtiaz Ali again: Making of new kurkure commercial

Posted: May 31, 2009 by moifightclub in Ad world, bollywood, first look, News
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After the success of Jab We Met, Kareena Kapoor was maha-miffed with Imtiaz Ali for not casting her in Love Aaj Kal. But recently, she got a chance to work with one of her favourite directors for the new Kurkure tv commercial. And we think, the actor-director bonding shows on air. Have a look, first the making and then the commercial.

Vodpod videos no longer available.

more about “Kareena Kapoor back with Imtiaz Ali :…“, posted with vodpod

 

 

Making of Zoozoo – new pics!

Posted: May 16, 2009 by moifightclub in Ad world, etc, first look, News, pics
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All you Zoozoo fans, here is something new. Some new pics of making of zoozoo. Good ones. Check it out.

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