Archive for September, 2009

They got money. They even got Big B for Bigg Boss. If rumour mills are to be believed, its for some 100 crore! But where is the Big Idea dude ? A new music video featuring Amitabh Bachchan for the new season of Bigg Boss is out. But what a fuckall video! Its F in capital and bold!

Its easy to spot an  idea there but the execution is of nursery standard! Tacky to say the least. Can someone from Colors enlighten us who shot this video ? Dont follow tv too much but have seen some of the best music montage/videos on Sony TV. Their shows may not get TRP’s but have seen some great work as far as promotional videos are concerned.

Take a look at the video. The song is in Amitabh Bachchan’s voice. Even though that doesnt help much.

Seems like a dull day for film news. So moving to advertising. Got a mail and was suddenly ROFL! This is one of the best print campaigns I have seen in a long time.

Literacy Campaign

The Black Hole – a short film (must watch)!

Posted: September 30, 2009 by moifightclub in cinema, short film
Tags: ,

Nothing filmy news here but a short film. A brillant one. Check it out.

Its a duet and guess who is the male singer! Hold your breath, its Himesh Reshammiya! Never expected to hear these two voices together (one i can listen in non-stop loop, the other is unbearable). But for a change, Himesh is sounding better. May be its the good company! The song is titled Piya jaise ladoo.

Abhi Ash OprahHe is so funny! She is so fake-y! Together they are so fucking irritating. And those million dollar giggles, at every 20 seconds! Add to that the new accent. And their reaction to the marriage video (at 2:43, 2.50), OMG, they had no clue all these while that it ever happened. People are getting beaten up..ooh la la! This video rates damn high on IQ! Yeah, thats Irritating Quotient.

Here are two videos of Abhishek Bachchan and Aishwarya Rai on The Oprah Winfrey Show.

Akshay KumarAnd some more…I think the star who has the most false packaging is Akshay Kumar. He’s my best friend, but I’m saying it on record. And more….The media gives Akshay the license to remain A-list when the ROI (return on investment) doesn’t permit that. And some more…..What does Akshay have? 1000 crores? He always says I don’t care for awards, but he’ll never get one. You can pull a bluff once, not 10 times. Sounds interesting ? Read on!

Shailendra Singh is one of the most articulate and loudest-mouth in bollywood. And its not diffcult to guess where is it coming from. Lets REWIND. According to gossipmongers, Percept Picture Company (PPC) signed Akshay Kumar for Nagesh Kuknoor’s Tasveer with a big fat cheque. But for some reasons, the schedule went haywire and Akshay’s dates were wasted. Akshay demanded more or he would not complete the film. Percept tried to be oversmart. They said they will pay him more and asked him to voice Jumbo (animation film) as well. Both the parties somehow agreed on a figure and Akshay finally completed Tasveer.

At the box office, both the films sank without any trace. Tasveer was unbearable anyway. And since then Percept has been in really bad shape. People have quit or made to quit and they are still trying to figure out their future plan. Blame it all on Khiladi Kumar!

You can read the full TOI interview here or scroll down. BTW, the most funniest part is that he repeats few times that Akshay Kumar is his good friend. We are ROFL! Interesting bits in bold! Enjoy!

Shailendra Singh1What brought you to Delhi ?

My peace initiative in Kargil, of course, and my new venture in stand-up gigs. I’m expecting a return of Rs 10 crore on that, and I’m going to invest Rs 2-3 crore in the next three years. Stand-up comedy is serious business for me. It was four years ago too, when I recommended it to Star Plus, and they took it and made it into Laughter Challenge. I lost an opportunity with them, but it’s okay. I waited for that to mature and came back to the idea. This time, it’s in six languages – English, Punjabi, Hindi, Gujarati, Marathi and Bengali. It’s simple, low on investment and a great product. People want uncomplicated entertainment, they don’t want to get confused. I think cinema is cheating them, they don’t want to spend 250 bucks and get a shit looking film.

Why is North India so interesting to producers now?

Bombay’s packed. There are nine press conferences in Bombay every day, with a Salman and a Shahid and an Asha Bhonsle standing there. The media there doesn’t even care now. Delhi doesn’t have celebs – you have politicians and fashion designers. So put ’em (actors) on a flight and take them to the city, and boom. Ludhiana, Chandigarh, Lucknow – that is the future. UP is the largest player for Manmohan Singh, not just for you and me. It’s population-based – the consumer exists, it’s all about technology reaching them. The one thing I understand is the consumer. That’s why, in motion pictures, I’ve stuck to what I know best – content. It just reinforces my belief that in cinema, content is king. Packaging cannot rule. Bollywood had 300 releases this year, and 292 flops. Promos show songs – why? Where’s the story, where’s the dialogue promo?

So the consumer’s evolved to the point where they don’t want just ‘the song’?

Of course. It’s 250 bucks for a ticket, some cola, popcorn. What do you spend 10 dollars for? Timepass? Some average looking product? Value for money is going to get even sharper now. The North is huge – it has six states. And now, due to telephony and the media, the level of understanding has grown. The spending power was always there. People just didn’t know how to spend their money. Now, they’ve understood that it’s not about saving. Abhi ke liye jiyo, f*** tomorrow, man. The food and beverages offtake in the North is huge, and its 65 per cent of the money. The interval has gone up from five minutes to 24 minutes, and they don’t play trailers in intervals now – so that people can go and eat.

The common belief is that since all you get is the first weekend, in ‘multiplex cinema’, you have to make a movie with stars to get the audiences.

I don’t think so. I think the star who has the most false packaging is Akshay Kumar. He’s my best friend, but I’m saying it on record. It was my biggest mistake – Jaaneman, with Akshay and Salman, got a 22 per cent opening. There was no reason for that. It was well-shot, great music, the works. The star doesn’t get the opening. The consumer has matured to the point where he knows what content he has an appetite for. Akshay doesn’t get an opening. Tasveer 8×10 was fine. I got a 12 per cent opening. Akshay doesn’t have a fan following. It’s all media-created. They can get written about, but they can’t get people to watch their films. After Kanchivaram’s success, I believe in content. Akshay without content is nothing, just hot air.

Has Kambakkht Ishq proved it?

Everything is proving it. He just surrounds himself with talent. When he succeeds, he says it’s him, when he doesn’t, he blames it on his support cast. His first movie with the ‘lucky’ Katrina didn’t run for a day. He doesn’t have the aura. Aamir has it, Shah Rukh has it, he doesn’t.

And Salman?

No. He’s lost his equity over the years. But he’s fun, he’s my best friend, I love him, and he’s in – he has a blast, he doesn’t care. I think his fans also believe in that, and they live his lifestyle more than his cinema.

Was Nagesh (Kukunoor) a factor in the failure of 8×10?

No. He’s making brilliant films for me… Aashayein, Yeh Honsla – and he was super in Dor, in Iqbal. He also has his space. But he also trusted Akshay. It’s happened before with another director – Madhur (Bhandarkar) made a film called Aan – Men At Work with Akshay. That flopped too. The media gives Akshay the license to remain A-list when the ROI (return on investment) doesn’t permit that.

What do you think of Aamir and Shah Rukh’s films?

They make their mistakes too, but their success is greater than their mistakes. They don’t cheat the customer. Akshay is a buddy, he’ll kill me for this, but there it is. There’s something called the right price. You have a cup of tea at a five-star for 400 bucks because of the ambient music and the surroundings, but the cup of tea is worth 40 bucks. Akshay is a good talent, but he has to know his price. You can’t charge 50 crores and not get an opening.

Priyadarshan (the director of Kanchivaram) has said on record that Shailendra Singh forced him to make the movie. He had this film for nine years and no producer backed it. But the corporatisation of Bollywood won’t last long if the prices are not right. On the past few weekends, Bollywood’s collectively lost Rs 350 crores. Aagey Se Right, ShortKut, Luck – even Kaminey, after being successful, is a loss for UTV. Ghajini is the most hyped movie of recent times – on the stock market, UTV showed a loss of Rs 9 crores on it.

On what do you blame this?

Hype. Aamir Khan! Ghajini! By the time Blue releases, it’ll be purple. The price is not right. Even George Clooney, when he charges a lot for a film, takes a stake in it. The whole unit of Kanchivaram did the film for free. They said, if you make money, you give it to us. And everybody’s benefitted. What does Akshay have? 1000 crores? He always says I don’t care for awards, but he’ll never get one. You can pull a bluff once, not 10 times. SRK is so candid about it – he’s said, a movie with me, if it crosses 40 crores, it’s going to go into a loss. He makes all his money from endorsements and dancing at weddings, cinema is for the creativity.

Is that why the big stars are all turning producers these days?

I think they’re being wise. Saif is being wise. George Clooney, Brad Pitt, everybody’s done it. Because you reach a point where you can’t cut you price any longer. You’re a superstar, you charge 20 crores, 30 crores, right? But every movie can’t afford that. Akshay hasn’t got this yet. When you want creativity to be at the helm, you must take a stake in the film, and not charge the cinema. Bollywood is the only business in the universe that has a 90 per cent failure rate and is still running.  

shabriJust a few days ago, there were some news reports that Lalit Marathe is trying to garner support for the release of his film Shabri. Marathe claims that the film is ready since last three years but the producers (Ram Gopal Varma & Adlabs) are not ready to release the film. Reason ? Nobody has any clue. Ramu says its still in post production. You can read the reports here and here.

Lalit also directed the Rajuben (starring Shilpa Shukla) series for Sony TV which seems to be TV version of Shabri, atleast the main theme. Story of a woman gangster.

And while googling more about the film, stumbled open this trailer of Shabri. Not sure if you have already seen it. The film stars Ishaa Koppikar, Raj Arjun, Manish Wadhwa, Pradeep Rawat and Zakir Hussein.

Director Sujoy Ghosh and music directors Vishal-Shekhar have been twittering for a long time that their new release Aladin has one of the best musical score they have ever done. The music of Aladin is finally out. There are eight tracks in the album, including one by Sanjay Dutt and (Giri giri) Amitabh Bachchan’s name features in the credit list of two songs.

Havent heard the album yet but you can listen to the promo songs of the film here and select “Audios” option at the top panel.

The film stars Amitabh Bachchan, Sanjay Dutt, Ritesh Deshmukh and Jacqueline Fernandes.

Aladin music1

No, we are not joking. Take a look at the pics!



The two pics are from Ram Gopal Varma’s new blogpost on Bruce Lee, martial arts, philosophy and lil bit of Ramuism. To read the complete post, click here.

Long long ago, when Shah Rukh Khan wasnt King Khan, one day he called up Anil Kapoor and asked him about brand endorsement and tv commercials. Anil Kapoor said soch bhi mat…paise ke liye yeh sab nahi karne ka…usme izzat nahi hai! But then, only few understand money like SRK does, and the rest, as they say, is history. Many followed his footsteps soon. But Anil Kapoor never changed his stand. All this years, no tv commercials, no brand endorsement. We are sure he must hav refused plenty of offers, if not plenty, atleast the 40 plus tablet offer must have come his way!

Post Slumdog Millionaire and his jumping jack act at Golden Globes, he is a different man. And here is Anil Kapoor in his first tvc avatar, with daughter Sonam Kapoor, for Mont Blanc pens. Though the commercial is terrible and its even shot in the most boring way.

BTW, do check out Anil “the power to write your own destiny” Kapoor’s dialogue delivery between 00:47-00:50 seconds. What attitude! We are ROFL! And what an irony, at a time when he is busy producing a film (Ayesha) starring his daughter Sonam Kapoor, he delivers the dialogue…Dont expect any help from me! The timing could not have been better!