Its all about the BIG idea! I understand. And business is all about BIG money. I do understand. But when you cheat me to run your business, I really dont understand. Blame it on BIG!
Sunday. 11 pm show. Quickgun Murugun. Fame Big Cinemas , Andheri (west). Earlier it was Fame Adlabs before Big Cinemas ( ADAG – Anil Dhirubhai Ambani Group) took over Adlabs.
At around 9 pm, I logged in to their website to check ticket availability for the 11 pm show. Tickets priced at Rs 180 and Rs 220. For 180, only first two rows were available. Rest all sold out. For 220, lot of seats were available. I thought will easily manage two seats (me and my friend) for the Rs 220 category.
Reached the theatre by 10:50 pm. Not much crowd. Asked the guy at the counter for two tickets of Quickgun Murugun. To confirm it, I asked him the status of the Rs 180 category seats. He said the same – Only first two rows. Showed me the screen too. I asked for two silver category tickets (Rs 220). On the screen, he showed me its the last row, centre seats.
We entered the theatre and were waiting outside Screen – 4. Not much crowd. Wondered how is it almost housefull. I dont see much people around. Entered the theatre, moved to our seats. From the last row, its easy to get the full view of the theatre. Except few people in the first two rows, I didnt see anyone in the gold category seats ( Rs 180). And for the Rs 220 category seats (silver), people were still coming in.
For a moment I thought may be its some group or corporate booking. And so i waited. But these are BIG liars! Someone must be making money thinking about these out of box BIG ideas to make more money. So, what their website showed me was wrong, what the guy at the ticket counter told me was a lie and its a case of cheating. And its all planned. Its must be what they call STRATEGY! I and am sure, many like me, have been forced to buy the Rs 220 category tickets.
No business like weekend business! 40 rupees ? Yes, its not a big amount but I do value it and I HATE to be treated like this. Because its NOT right. And why would you dare to cheat me when am going to see the truth in just a few minutes! Some guts!
Am sure this cant be just for one show and one screening. If its working, they must be doing the same for other screens. Since it was late night show, by the time the movie got over, the box office counter was closed. Otherwise I would have informed the guy at the ticket counter. Atleast he should know that I know about it. Am sure he will pass the info to his boss. And next time am going to do it. And make much more noise about it. Document it all, record it and take pictures.
Since I dont have enough money to put half page ads on the front page of the newspapers (what a gas!) and ask people to voice their concern about what is right and what is wrong, have put my thoughts here. Do spread the word, check the facts and make sure you dont get cheated. De-FAME!
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What Pratim has suggested in the comment, that might also be true. Only the first two rows’ tickets were priced at Rs 180. The ticket prices are different for almost all the shows and more so during weekends. Also it depends on movies too. Like recently, when Kaminey opened in Mumbai on monday, the multiplexes smartly charged the tickets at weekend prices. Because they knew that people are going to watch it anyway. Not sure if there are any guidelines about it. Though I remember that the website was showing it as housefull for the Rs 180 category tickets. Have also seen other films in other rows for the same price. But then it doesnt gurantee anything. So, if thats the case then this post is invalid. If they can charge whatever they want, why would it they fake it ? This reason also makes sense. In this case, am wrong and my apologies. But if not, then it stays. Am going to be more careful next time and will check it properly.
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